Adding an online store to your website or creating one from scratch is a great way to increase your business revenue and reach new customers. This is especially true if you’re a small business owner looking to expand your customer base without the big budget needed for another physical location.
Incorporating an online store, or in other words, adding eCommerce functionality is an affordable way to spread the word about your business online and reach people beyond your regular business location.
When it comes to building eCommerce websites, a great design, no matter which eCommerce platform you’re using, is a must. A well-designed, responsive, and eye-catching template will put your products in the spotlight and help skyrocket your sales.
Whether you’re a business owner looking to create a new online store, or a web professional that is helping your client with their eCommerce setup, working with a top-notch site template gives you a leg up.
Build an Effective eCommerce Store With a Great Design
When shopping for an eCommerce website template, you should keep an eye out for some important features to make sure you’re delivering the best possible experience to your visitors. These features include:
A responsive and mobile friendly design.
A template that allows for featured product images.
In this post, we showcase the best eCommerce website templates for 2020 and beyond. These are all either new themes or have been freshly updated.
Best eCommerce Website Templates for 2020
Here are over 15 fresh site templates perfectly suited for eCommerce stores. They have the features you need to get your online store (or that of your client’s) set up quickly with a great design. So, you can start featuring your products and generating sales online!
Wokiee offers great flexibility and design tools that give buyers total control over their eCommerce website. Support forums and video tutorials to help with setup are extremely popular with anyone who purchases Wokiee, and have helped it earn a solid 5.0 rating.
This premium Shopify theme includes a host of bonus apps, which would ordinarily cost hundreds of dollars:
It’s testament to the Shopify platform that so many of the top eCommerce themes on Themeforest are Shopify themes. Gecko is one such example, and with thousands of sales to its name and a near-perfect rating.
Gecko is ideal for online fashion stores, handmade and craft products, organic produce, furniture, and much more. It offers 15+ homepage layouts, 8+ shop layouts, and a wide range of product page layouts, all of which work superbly on mobile too.
Apparelix is a visually-attractive theme that is suitable for selling different popular items. It provides many skins to present your assortment of jewelry, accessories, cosmetics, and other products. What are other benefits that are waiting for you in the package? As an example, you can take advantage of the product carousel, labels, slideshow, and a quick view. Do not forget about adding a newsletter subscription and product review. You are also free to translate your online-store into various languages.
Available on Envato Elements, Cosi has some very stylish and varied layouts for fans of WooCommerce. Built with modern, open design in mind, its typography and visuals are bold and slick. The screenshot below is taken from one of its minimalistic fashion variants; go and check out its tech demo and its organic store demo to appreciate just how much is on offer!
This is sleek, simple, and one of the best eCommerce website templates out there! Sliders also help to bring the products onto the screen in a sophisticated way. Released in 2019, the developers behind Rogan have wasted no time designing plenty of demos so you can scroll through the options and find the best match for your business. The eCommerce demo in particular is ideal for retail and can be edited based on the products you’re looking to sell.
iOne is a massive theme, considering its minimalistic nature! More than 12 specific demos and too many layout variants to list, Instagram integration, AJAX cart and wishlist, Flexslider, autocomplete search, grid and list layout toggle, quick view popup, layered navigation–jump in and see for yourself.
Porto is a responsive Magento template featuring 18 different homepage layouts including a full-width layout. Your products can be displayed in a variety of grid column sizes; from two to eight and individual category pages can draw your visitors in with a gorgeous slideshow or a parallax background.
Other features include unlimited color options, integration with Google Fonts, unlimited header types, product pages which include product variations, custom design blocks, and more than 300 customization options in the admin panel. You can easily import sample data into Porto so you can get your online store up and running as quickly as possible.
Updated to version 3, Journal is an OpenCart template with more than 2,000 editable options to give you total control over your store. It’s a versatile template that can adapt to both simple and complex shops, depending on your needs.
Journal includes multiple-level menus which let you build complex navigation with unlimited sub-categories, responsive design, full-screen backgrounds which can also be tweaked to include slideshows, the ability to create your own custom product sections as well as using the standard sections such as Featured, Specials, and Bestsellers. This template also includes unlimited color options, the option to modify any of the pre-existing skins and save your own, and much more.
Another highly rated template, Wanium has scored an average of 4.79 out of 5 stars—not bad! With plenty of demos to choose from, you can see how this eCommerce template can be adapted based on the wares you’re looking to sell.
The Shop Clothes demo for example is a strong theme that effortlessly combines video with static imagery. The video header is the perfect spot to bring to life new collections and begin to tell your brand’s story. Plus, for only £16, this is a high-quality theme at a great price.
Warehouse is a clean and responsive Prestashop theme which takes advantage of many advanced modules and modifications like rollover images, clean cart, sliders, and more. Warehouse is based on the Bootstrap framework which means your store will look good no matter what device your visitors are using.
Other features include a theme editor which gives you advanced control over the design of your store, the ability to view individual product pages without the need to reload the page, autocomplete search, a blog module, countdown modules, product labels, and more.
Ella is a beautiful Shopify template with real heritage. Originally created in 2014, Ella has been maintained and updated ever since (currently at version 3.0.0), racking up thousands of sales in the meantime! It features large banners which can showcase your most popular products to instantly catch the attention of your visitors.
Ella includes a special category module to display all categories, filterable products, integration with Google Fonts, unlimited color and style options, custom links and icons for social media, the ability to display payment options, product variations, and support for Google Rich Snippets.
On top of this, Ella comes with a related products slider as well as a slider for recently viewed products, which are guaranteed to boost your conversion rates.