An attractive website is crucial for an online store. The design is the first thing your visitors will notice so it’s important that your website looks inviting and provides potential customers with the best possible user experience.
There are many eCommerce platforms out there. However, thanks to WooCommerce, WordPress is perfectly capable of powering an online store. Aside from ease of use, there are thousands of themes and plugins that allow you to create a truly powerful, one of a kind online store.
If you’ve been thinking about starting an online store or if you already use WooCommerce and want to refresh your store’s design, you’ve come to the right place. In today’s post, we’re featuring the best eCommerce themes for online stores.
5 Tips for Selecting Your eCommerce WordPress Themes for 2020
1. Simple User Experience
It can be all too easy to bombard users with every single product and service you offer as soon as they hit the homepage. But, in a world where we’re all inundated with content on a daily basis, your priority must be to offer your visitors a seamless user experience. Not only is ultra minimalist navigation predicted to be a key web design trend in 2020, this couldn’t be more important within an eCommerce site where you’re looking to direct people to point of purchase!
2. Follow Trends
Following trends isn’t something purely reserved for fashion houses or design studios, whatever you’re selling, you’ll want to make sure your eCommerce template is future-facing and modern in its style.
Key trends of 2020 include bold colors and simplicity, asymmetric layouts, and dynamic illustrations. You can find thousands of design eCommerce website templates on ThemeForest which can be edited based on the look and feel of your business.
3. Make It Accessible
To ensure your website is as inclusive as possible, the best web templates for eCommerce will follow the latest Web Content Accessibility Guidelines. This could impact your site’s design for example by adopting contrasting colors to ensure any text is as easy as possible to read. Not only is designing with accessibility in mind the right thing to do, by making sure your site is open to everyone you’re also expanding your potential customer base.
4. Loading Speed
According to Google, 53% of mobile site visits leave a page that takes longer than 3 seconds to load. Make sure your site doesn’t fall victim to a high bounce rate! Select a theme that offers fast loading speed—thankfully, the majority of eCommerce website templates available on ThemeForest have been designed to be super quick.
5. Customization is Key
Just as your products change and evolve with time, so should your site. Not only will regularly refreshing your site help to keep your content fresh and give your customers a reason to return, it offers greater opportunities to build your SEO. Plus, posting regular content can boost your domain authority—something that can prove invaluable in attracting new customers. Modern eCommerce website templates available on ThemeForest are quick and easy to update.
Best eCommerce Themes for Online Stores
The WordPress eCommerce themes from ThemeForest on our list come with an attractive design. They also have plenty of features to help you attract more visitors and convert them into customers in 2020.
The Shopkeeper theme comes with plenty of demo layouts and page templates that can be imported with a single click and allow you to get your store up and running as quickly as possible. When it comes to shop settings, you can show or hide the sidebar, adjust the number of displayed products in a single row, enable catalog and quick view features, as well as customize the way individual products are displayed. The WordPress eCommerce theme doesn’t lack in customization options either, allowing you to tweak every aspect of your WordPress eCommerce site from fonts to colors and layout. Customers praise the flexibility and the support from theme authors:
“Great theme, easy to work with. Also, the support is quick and helpful.”
The Legenda theme features a beautiful and elegant WordPress eCommerce design. The theme is fully responsive, and is set up with WooCommerce as well. And, Legenda includes 16 premade pages templates as well as Visual Composer which makes page creation simple and easy to do.
People who bough Legenda love it!
“Very good theme. easy to customize. 10/10 layout/code and really nice support.”
Lotus is a simple and clean eCommerce WordPress theme that wows visitors with its striking full-width header slider. Your products are the center of attention and there’s also plenty of space on the homepage to feature testimonials from previous customers. The theme comes with a powerful yet easy to use options panel that lets you customize a WordPress eCommerce site to perfectly reflect your brand.
If you’re looking for an eCommerce WordPress theme packed with options, look no further than Flatsome. This theme was built to boost your conversions and wow your customers with its modern, flat design. The theme includes features such as a drag-and-drop page builder, SEO-optimized code, catalog mode and quick view features, built-in wish list, and more. On top of that, your customers will be able to see all their purchases and track their orders thanks to beautiful account pages.
With almost 5,000 sales and an average 4.57 out of 5-star rating, WooPress is a WordPress eCommerce theme with a fair few fans!
Of course, the world of eCommerce is a varied one so this theme comes with more than 20 layouts with various designs—from pet shops to coffee shops, and furniture shops to kindergarten websites. It’s rated highly for page loading speed, gaining a score of 91%. As site speed is part of Google’s ranking algorithm, it’s good for SEO so you should make this a priority.
If you sell high-end or luxury items, look no further than the Gem theme. This eCommerce WordPress theme’s elegant and stylish WordPress eCommerce design is perfect for online stores that sell jewelry, watches, or luxury fashion items.
In terms of features, the theme is responsive, includes 6 predefined color schemes and more than 50 widget positions to add products or feature your content. It also supports megamenu and off-canvas navigation which is perfect for mobile devices.
The X-Store is a modern theme that can be used for a variety of online stores. Thanks to multiple demos, you can create an electronics store, fashion store, furniture, app, and any other type of store.
The theme includes all the PSD files as well so if you’ve got a knack for design, you can easily customize them and adapt the changes to the theme. Naturally, all the important eCommerce features such as mega menu, product filtering, quick view, catalog mode, and others are included as well as numerous customization options.
This elegant online shop is so easy to create with Storelikes. You can just use the drag-and-drop page builder to position everything where you want it, and then use the options to customize the headers and footers, logo, menus, sidebars, and so on.
It’s a fully responsive theme, so it’ll look great on whatever device your customers use. Give it a test-drive to see this modern, clean design in action!
Porto is a responsive theme that is extremely customizable, easy to use, and suitable for every type of business, portfolio, blog and eCommerce sites. It includes 30 homepage layouts and is optimized to load fast. Main features include:
- Unlimited colors and layouts
- Ajax filtering in shop and product archive pages
- Woocommerce Catalog Mode
- Install demo content with one-click
- Lightbox feature
- Share icons on project and product pages
- Contact and newsletter forms
- Google web fonts
The WoodMart theme features a colorful and bright WordPress eCommerce design that’s suitable for a variety of stores. It’s responsive and retina-ready and allows you to customize fonts, colors, header styles, and more through the theme options panel.
Your customers will appreciate the ability to use filters and auto-completed search to help them find the product they’re looking for. You can even add product variants and use different layouts on product and shop pages. Our customers speak highly about the theme’s design and features:
I love your theme, it has a fantastic build quality, variety of plugins, functionalities, and superb quality of theme design and usability, on both desktop and mobile
Launched way back in 2012, Avada has been around for a while now. However, since its debut, it’s been downloaded more than 550,000 times—receiving a rather impressive average rating of 4.77 out of 5 stars! You just need to take a trip to the reviews section to see what people are saying about it, but many praise this popular theme’s customizability.
With more than 50 panels of neatly organized options to easily control your site, this is a great option for WordPress beginners and experts alike. Gutenberg optimized, you can easily drag and drop any content blocks into place. For its ease of use alone, it certainly deserves its place on our list of best eCommerce WordPress themes for 2020.
The Retailer is an easy to use WordPress store theme that comes with extensive documentation and video guides to help you set up your WordPress eCommerce site. It’s great for those who are just starting out with their online store.
The theme features the ability to have a video background in the header and a clean grid-based layout for your featured and most popular products. With this theme, you can easily sell both physical and digital products, add product variations, and more.
Caden is a super flexible eCommerce theme that lets you run a variety of different kinds of online store, from furniture to fashion. You can easily set up cool, engaging sale features like a “Daily Deals” block where a product is discounted and a countdown timer shows how long the discount will last. This is a theme that not only looks great, but will also help you sell more products!
Ordo is another versatile theme that can be used for way more than simply cosmetics, as the name may suggest. You can scroll through plenty of demo options to see how the template could match your wares, including beauty, food, floristry, and even an online portfolio to show off your creative work.
The color scheme used across all demos is simple and natural, but like all templates, you can easily customize until your site represents your brand most appropriately. With a page speed score of 98%, this one is as fast as lightning.
This is one of those WordPress eCommerce templates that is just effortlessly cool. Many of the selected demos show just how well this would work as a template for an advertising agency, but there are also plenty to display what your online shop could look like.
The Shop Creative theme in particular looks less like a website demo and more like a fully-fledged fashion brand that belongs in the coolest areas of New York, Paris, or London. A recent update includes a Frontend Editor to help streamline the editing process even further.
Sienna features a clean WordPress eCommerce design and allows your fashion products to stand out. It comes with a smooth scrolling effect and the ability to filter products as well as a stunning product slider, so you can promote your most popular products or new additions to the store. You can tweak the layout of any page with Visual Composer builder as well as customize the visual style with theme options panel.
The Electro is a robust and flexible WooCommerce theme that comes bundled with most of the advanced features available in most popular eCommerce websites like Amazon, Flipkart, Snapdeal, and others.
The eCommerce WordPress theme also includes premium extensions for even more functionality such as advanced live search, advanced vertical menu, product carousel, product deals, and advanced reviews. Customers love the flexibility of this theme:
Awesome theme with nice and fresh layout. Easy to install and configure with help of tutorial videos released in YouTube. Support is also very professional and they are capable to solve tickets quickly.
The developers behind KLEO claim to have created “the success kit for your site”—it’s a bold claim, but with thousands of downloads and plenty of happy customers, they must be doing something right. Like many of the eCommerce templates, versatility is at the heart of KLEO and you can choose demos displaying almost anything and everything, including travel websites, technology shops, news magazines, and e-learning sites. Of course, it can be fully integrated with WooCommerce.
Right at the top of the best-sellers list is this clean WordPress eCommerce theme that makes sales, sales, sales their absolute priority! You can add content blocks to display your products, which are also then supported with multiple banners to show what’s on offer etc. Like many of the templates, it comes with the Revolution slider which helps you to transition between product imagery in an aesthetically pleasing way.
The Franco theme is a stylish WordPress eCommerce theme that comes with 16 premade demos and a robust admin panel allowing you to set up your WordPress eCommerce site just the way you want without any coding experience required.
Aside from quick view feature and the ability to use live search, your customers can filter products by brand as well as product attributes. The theme also comes with built-in social sharing features and SEO optimized code.
You can’t get much more modern than this retail eCommerce theme—it cuts any unnecessary or distracting features from the homepage, instead focusing on what’s important.
The new Molise demo is a particular favorite and its low-key but high-end style almost looks more like a luxurious fashion billboard than an eCommerce site. Like many of the themes included in this list, you can incorporate a blog into your site to help to tell the story or your website or share important updates about what fans should expect in the weeks or months ahead.
Only introduced in 2018, this retail WordPress theme doesn’t have as much time on its side as many of the others, but it certainly makes up for it in style. You can use the fun colorful content blocks to sell your products in interesting ways, or you can go bold and make one product the feature of your homepage (as shown in the Golden Sneaker demo above).
With unlimited colors and more than 600 Google fonts to choose from, you can let your creativity run wild.
With an average of 4.97 out of 5 stars, you can’t get much better than that! Upstore offers everything you could want from an eCommerce WordPress theme—versatility, functionality, flexibility, speed, and modern design.
You just have to take a second to look at the comparison of the game homepage next to the kids homepage to see that they’re words apart. This flexibility is exactly what you need from a retail theme that will inevitably evolve with time. There are at least 11 header layouts so you can design yours based on your requirements.
Last but by no means least, Vonzot is designed with music shops in mind—and with the vibrant imagery used in the demos, you can see just what’s possible. Looking like the pages of an ultra cool design or fashion magazine, you’re bound to keep your visitors hooked. Full-width imagery, bold color, and a super simple navigation all make this template one not to miss.
Where Can You Find eCommerce Themes?
One of the best places to find a high-quality eCommerce theme are marketplaces such as ThemeForest. Each of them has its own set of benefits and use cases.
ThemeForest, on the other hand, allows you to purchase a single item for a fixed price. You pay the price of the item and you can download your file, whether that’s a theme, a plugin, a logo template or something else. It’s a great choice for busy entrepreneurs who just need to buy an item once to satisfy their immediate need.
Update Your Store’s Design With a Brand-New WordPress eCommerce Theme
Finding a Premium WordPress eCommerce theme isn’t hard when you’ve got multiple choices. Use our list as a starting point and if you want to browse more themes, head on over to ThemeForest to find trending WordPress eCommerce themes.
Editorial Note: Our staff updates this post regularly—adding new WordPress themes with the best, trending designs.