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A Detailed Breakdown of a Pro Photographer’s Income Streams


Photography has changed as a profession. In this video, I go over how I make my money as a photographer, including a full breakdown of my income streams and what percentage of my income they comprise.

When looking at the majority of photography books or taking career advice at university, you would assume that most of a photographer’s income is from stock images, day rates, or license fees. However, in 2020, this has changed dramatically. Gone are the days where selling generic stock images is a feasible way to make a living, unless you are signed to a well-known archive agency who really values your work.

The introduction of YouTube, Instagram, workshops, websites like Fstoppers, and large camera exhibitions have made a massive change to how us professionals make their bread and butter.

In this video I go over exactly where my money comes from and what percentage of my income comes from each source. It is worth noting that the way one photographer to the next makes their money seems more varied than at any other time in the history of professional photography. There are still the die-hard photographers who make 100% income from shooting stills. But for many, like myself, we have chosen new and slightly more recession-proof business models. So, the composition of your income will more than likely differ vastly from mine.

If I didn’t have the current business model that I do now, I would be in some real hot water during this pandemic. I also think that my streams of income can be replicated by almost any other photographer out there with not too much of a change to their day-to-day life. 





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