Almost every day, crowdfunding success stories hit the headlines. Maybe it’s people uniting across the globe to help a charitable cause, or customers pledging to turn an idea into reality–however the platform is used, it puts the power in people’s hands to make a difference.
Whatever your reason for building a crowdfunding website, there are loads of options out there to bring your campaign to life. Even if you don’t have traditional design skills, you can select a high-quality WordPress template from ThemeForest which you can then customize to make it your own.
Why Create a Crowdfunding Website?
Get People to Donate
The clue is in the name! Crowdfunding is all about driving financial support from multiple people to help spread the cost. Whether you’re working in the private or public sector, your website will give people a platform to part with their money in order to make the overarching goal possible.
In 2019 alone, global crowdfunding has a transaction value of US$6,923.6m–it’s almost an unfathomable statistic. And what’s more, by 2023, it’s expected to grow by another 14.7%–clearly, crowdfunding is big business and creating a website will give you the chance to get involved.
To maximize donations, you need a platform to educate people about what you are trying to achieve. Your WordPress site can tell the overarching story of your campaign while enabling others to share your story through social media.
Update People with Progress
Maybe a milestone has been reached or an obstacle is ahead, your site is the place to ensure people are kept updated. Most crowdfunding sites show users exactly how much money has been raised to date, meaning they can then act accordingly.
Inform Supporters About Events
If you have an event coming up and you’re looking for attendees or volunteers, you can use your website to update everyone and invite them along! Photos from the events can also be shared on your website to show people how widely your campaign is supported.
Five Tips for Creating Your Crowdfunding Website
Design to Your Niche
The popularity of crowdfunding means there’s no shortage of WordPress templates out there. Remember, your website is telling the story of your campaign–if you are raising money for a charitable cause, make sure you don’t select a website that looks too corporate for example.
Integrate with Commerce
It sounds obvious, but ensure you select a template that enables users to quickly and easily donate. The number one goal must be to encourage people to help you reach your target, and therefore the user journey must be extremely simple. Using a Crowdfunding WordPress theme will allow you to leverage the WooCommerce plugin, giving users the opportunity to financially back the campaign.
Make it Shareable
The more people know about your campaign, the more likely you are to receive donations. Pick a template with ample sharing opportunities and use your copywriting to encourage people to post about your campaign on their social media channels.
Authenticity is Key
Make sure to include links to your social media profiles plus any information to verify your campaign as part of an official charity or start-up venture. In rare cases, scammers have been known to target crowdfunding websites–if you are asking people to part with their money, you need to take steps to prove your authenticity.
If someone has backed your project, including their name or other details of the donation can be a nice touch. It shows how valued the supporters are and can indicate to others how much on average people are pledging or donating.
Top 10 Crowdfunding WordPress Themes
Now you know what to look for, explore some of our favorite crowdfunding themes for WordPress to take your campaign to the next level. Themeforest has a wide selection, including some multipurpose themes, and many purpose built crowdfunding themes to give your campaign a kickstart:
Best Premium Theme
This clean theme has a high-end feel, in part due to subtle animations that spring into action as the user scrolls. In particular, the navbar is eye-catching–lighting up relevant sections as the site is explored.
This crowdfunding theme would work well for a charity with more than one goal as there’s the option to include the progress of multiple campaigns.
Best for Tech Start-Ups
This sleek website has everything you’d expect or need from a crowdfunding template–a clear percentage right at the top letting users know how many donations are still needed, WooCommerce integration, the option for video, partner logos, and visual statistics to aid storytelling.
Best Environmental Theme
This retina-centric theme is highly visual and places color front and center to bring the project to life. There’s the option to include information about each of the volunteers plus their social links to further humanize the people behind the mission.
Best for Personal Fundraising
If a website is needed to raise money for a person rather than a chosen charity, this simple theme enables the author to tell their story with words and pictures. There’s a blog to keep people updated with progress, and space for supporters to leave encouraging comments.
Best for Inspiring Action
This theme is packed with content and leaves plenty of room for inspiring taglines to encourage people to get involved. Fun animations draw the eye to important spaces on the page–for example, when you hover over the donations page, an emoji and a heart appear. Events are also clearly signposted alongside an illustrated heart, asking for people to volunteer.
Best for Political Campaigning
This striking template makes imagery the focal point, immediately personalizing the campaign and showing the person behind the beliefs. Videos are also supported.
A large red donate button in the navigation bar is eye-catching without distracting from the overall message, and a timeline highlights important dates. The template is easily edited for charitable causes too.
Best for Multiple Start-Up Campaigns
If you have more than one product or service you’d like to create, this is the crowdfunding WordPress theme for you! You can add multiple projects under different tabs, i.e. design, fashion, comics, etc. and clearly show how much money has been raised so far. You can then highlight popular campaigns to give certain ideas the best chance of achieving their funding goal.
Best Simple Theme
If you want to keep things simple, explore this Confidence theme. Pastel colors are used in the example design, but you can easily edit fonts plus colors to reflect your cause. As you scroll, calls to action are placed in visually appealing boxes, making it really simple for users to find out how they can help.
Each blog posted also has the option for readers to share on social, helping to spread the word. The ability to add stats is also a thoughtful touch which helps to update supporters on progress.
Best Modern Theme
With the product placed right in the center of the homepage, this theme couldn’t be clearer as to its long-term goal. Users can clearly see how much money has been raised, and how much is needed to bring the product into reality. Minimal text and vibrant color gradients give Bakix a modern feel.
Best Versatile Theme
This template offers so much variety that it will work whether you’re creating a crowdfunding website for charitable or business reasons. It offers multiple background images, background patterns, and header variations, meaning you can ensure your site reflects your objective. Colorful boxes at the top of the page also add to the page’s unique feel.
Find Your Perfect WordPress Theme
Now you’re armed with tips plus a selection of some of our favorite crowdfunding themes for WordPress, you’re one step closer to creating your funding website!
If you’re looking for something a little different to any of the above themes, there are plenty to choose from on ThemeForest. Scroll through the designs and once you’ve found your perfect theme, you can have fun editing it so your new website tells your story in your own way!