Chrome & Firefox begin showing ‘non-secure’ symbols in the address bar of HTTP pages websites. Chrome also adds the notation on hhtp pages; a warning that is already in place in the most recent version of Firefox. While these changes have a direct impact on search engine rankings (mobile or otherwise), they have a significant indirect impact on secondary SEO signals like site engagement, bounce rate, and time on site. They could even hurt Pageviews-per Visit and site conversions, if the impact on the site is widespread.
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