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What you should know before investing in the podcast industry: A guide to the audio e


A podcast is a professional or nonprofessional, downloadable, audio show, divided into episodes (sometimes seasons) that one can listen to anytime, anywhere, over the internet (regardless of their device). Formats, genres, and production value, vary from one show to another. Most are available on any podcast platform (Apple, Spotify, Stitcher, Himalaya, Luminary…), even if these platforms offer more and more exclusive shows.

Podcasting was started by amateurs in the early 2000s and, for the most part, seemed to be largely incompatible with any type of outside investment for a long time. But things have changed dramatically since then, and the coronavirus pandemic has not been an issue for the podcasting sector.

This is where things become truly interesting. As I have mentioned, the market size is not impressive yet. In fact, one can argue that this industry receives a disproportionate level of attention and investment for its size. I personally don’t think so, and I can see five reasons why the podcast industry could interest investors.

I think this presentation shows that a bright future lays ahead for the podcast industry. Everything from customer engagement, to alternative monetization, to advertisement dollars seems to be moving in the same direction: rapid and constant growth for this relatively new medium.



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