Case studies are an incredibly effective form of marketing that you can use to help promote your product. Case studies take existing customers and explore how they utilize your product to helpRead More
Standard operating procedures (SOP) are often the difference between a functional organization and one that’s not. SOPs are useful in just about any industry, and you can get even more out of themRead More
Every clever marketing campaign in history started with a humble plan. But they didn’t all start out with a well-designed and engaging plan. Make your marketing plans engaging and exciting for team membersRead More
For new businesses and existing organizations, brand development is a mission-critical task. When a company is new, brand development serves to position the organization in the minds of consumers. When an existingRead More
When it comes to discussions about climate change, people are mostly familiar with the very real issue of rising sea levels. But a recent study came out this year that touches uponRead More
More than 150,000 businesses and organizations across the world use Salesforce to power their sales, marketing and customer service efforts. While the platform is robust on its own, Salesforce integrations with otherRead More
“If you fail to plan, you are planning to fail,” according to words of wisdom dubiously attributed to Benjamin Franklin. While there’s no solid evidence that Franklin actually coined this phrase, theRead More
When you’re choosing a color for a design project or going through a complete brand refresh, the sheer number of options can feel overwhelming. If you want to avoid getting bogged downRead More
Having to report financial information can be a daunting task. While modern-day spreadsheets do a great job of containing data, they don’t do the best job of presenting this information to aRead More
A startup is, by definition, a fast-growing company. And to grow you need funding. Enter the pitch deck. A well-designed, comprehensive pitch deck is vital to convincing investors that your company has massive growthRead More
