Mailchimp is the 800-pound gorilla when it comes to managing email marketing campaigns (pun intended). More than 300 billion emails were sent by Mailchimp customers in 2020, and the platform’s user ranks swelled to 14 million during the pandemic.

But most marketers can’t rely on just one tool, as they bounce around platforms for project management, analytics, CRM, design and more. The good news is that Mailchimp plays well with others and the tools you’re already using may offer Mailchimp integrations.

Venngage for Business users, for example, can export their email newsletters to HTML and open them up directly in Mailchimp.

Let’s check out some of the most helpful Mailchimp integrations that make marketers’ lives easier.

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1. Mailchimp Venngage integration

• Best used for: Newsletter creation.
• Key features: Allows you to import visually engaging and professionally designed newsletters directly to Mailchimp by using the HTML export.

Venngage’s simple intuitive interface allows users to design a functional and engaging email newsletter, eblast or other email content that they can export for Mailchimp. Getting the email into Mailchimp requires just a few clicks and you’re off to the races.

Marketers can take advantage of this integration and diversify their newsletter design options by using Venngage’s email maker tool. The tool does not require any previous design or HTML knowledge and offers hundreds of templates to choose from that are fully customizable to fit your brand’s requirements.

Once you’ve signed up for a free account, you can choose an email newsletter template from our templates library and start designing using our drag-and-drop editor.

Business users can also enjoy exclusive features like one-click branding, real-time team collaboration or HTML export:

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2. Mailchimp Shopify integration

• Best used for: Increase revenue potential.
• Key features: Triggers automation between products to deliver relevant content based on behavior.

Mailchimp and Shopify integration allows for improved segmentation and customization of communication, which could result in traffic gains and repeated purchases if the right strategy is in place.

Connect your Shopify account with Mailchimp using the ShopSync integration. Create targeted customer segments, recommend products and enable useful automation. The integration syncs all Shopify and Mailchimp data, including customers, orders and products.

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3. Mailchimp Salesforce integration

• Best used for: Targeted communications.
• Key features: It allows to sync leads and contacts and improve targeting.

Integrating Mailchimp with Salesforce enables marketers to create engaging campaigns from the leads and contacts in their Salesforce customer relationship management (CRM) platform. Created segmented lists, view in-depth reports, create custom data queries and more.

For example, you could enable a specific campaign with engaging visuals only to your high revenue clients and increase the potential for a sale by optimizing the reach. No need to work around the different exports, since this integration is direct with their databases.

Don’t forget to take advantage of a good customized email for all your communications. Check some of the latest email templates Venngage has to offer in the link.

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4. Mailchimp WordPress integration

• Best used for: To add a signup form widget.
• Key features: Allows visitors to sign up directly to a list.

This widget between WordPress and Mailchimp enables you to easily create or grow your mailing lists by having the option to subscribe from WordPress.

A simple use case goes a long way since the setup is in place for any marketer to sky rock their communications and conversions with potential clients.

Depending on what version of WordPress you’re using, you have a couple of options for Mailchimp WordPress integration. If your version is 7.1 or higher (Jetpack), a Mailchimp block is already available in your block editor. If not, List Subscribe lets you add a Mailchimp signup widget to your site.

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5. Mailchimp WooCommerce integration

• Best used for: Increase in customer loyalty & repeat purchases.
• Key features: Free to use and offers the ability to better segment customer communications.

Integrating WooCommerce’s e-commerce WordPress plugin with a Mailchimp account lets marketers create automated emails for customer actions, as well as retargeting Facebook and Instagram ads to nudge site visitors.

With the right communication, this integration also enables marketing professionals to increase the likelihood of repeated purchases and loyalty to the brand.

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6. Mailchimp HubSpot integration

• Best used for: Contacts sync across tools and forms.
• Key features: Direct information transfer across the two tools.

Integrate your Mailchimp campaigns with HubSpot’s marketing platform to enable automation and tracking of interaction with pop-up forms or even non-HubSpot forms.

If you prefer to use Mailchimp’s forms, there’s no need to manually update data across tools with this integration. Create better channels of communication and grow potentials customers with simple tools collaborations.

There’s also the option to automate forms and flows with Zapier, which we cover next.

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7. Mailchimp Zapier integration

• Best used for: Connect Mailchimp with over 3,000 apps.
• Key features: Enables integrations with third-party applications.

Zapier is one of the leading platforms for integrating third-party applications and platforms, and there are at least three dozen possible Mailchimp integrations Zapier enables. That includes Facebook, Gmail, PayPal, Squarespace and more. If you’re looking for a new Mailchimp integration, Zapier should be one of your first stops.

As we covered above with the integration with Hubspot for example, Zapier’s integration potential is enormous and can be only limited by the time you have to actually take advantage of all of the options.

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8. Mailchimp Twitter integration

• Best used for: Automated Twitter management.
• Key features: Link to tweets within emails, scheduling, campaign sharing and exposure.

Automate your posts on Twitter by integrating your account with your Mailchimp suite. Tweet links to emails, add tweet content to email campaigns, schedule tweets and more.

This is a quick and easy sync that simplifies the connection between social media management and the campaigns going live on Mailchimp. It also allows for better social media visibility and centralized Twitter management.

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9. Mailchimp Google Analytics integration

• Best used for: Tracking and reporting performance metrics.
• Key features: Improved tracking and synced data across the tools.

Integrating Google Analytics with your Mailchimp account pairs two powerhouses of analysis together. Add Google Analytics tracking to your email campaigns, track conversions and see traffic to campaign pages.

After everything is in place, Google Analytics’ deep analysis about what is or isn’t working within your outgoing communications lets you know what actions to take to drive future campaigns.

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10. Mailchimp Gravity Forms integration

• Best used for: Contact sync.
• Key features: Improved tracking and synced data across the tools.

Boost your mailing list subscribers by integrating Gravity Forms with Mailchimp. The integration lets you optimize all the forms on your WordPress website to segment lists. It also helps set up opt-in for engaged users so your list isn’t filled with people who will automatically delete your emails.

This is a great way to also centralized all the different forms you could have around to just one place, and let all the information and analysis improve your conversions next.

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11. Mailchimp Webflow integration

• Best used for: Data and contacts sync.
• Key features: Improved tracking and synced data across the tools.

Webflow users can integrate with their Mailchimp platform to improve and enhance the data they’re collecting from signup forms, letting them create custom and insightful audience segments.

Getting all the contacts is one thing, but segmenting them and communicating better should be the top of your marketing efforts. It’s what you do with the information that counts, and this collaboration between these two tools could help make your professional life a bit easier.

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12. Mailchimp Facebook integration

• Best used for: Facebook management.
• Key features: Improved and automated communications across channels.

Connect your Mailchimp platform to Facebook so you can publish ads, post directly on Facebook and Instagram and even use Instagram photos in your Mailchimp campaigns. Turn your followers into customers with signup forms.

This is another easy setup that makes social media management a bit more integrated with all of the live campaigns in Mailchimp.

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13. Mailchimp Pipedrive integration

• Best used for: Contact and data synchronization.
• Key features: Data analysis and improved communications.

Pipedrive’s CRM is a natural fit for Mailchimp integration, letting users send targeted, personalized emails to well-qualified leads and syncing the two sets of data to enable insightful analysis.

As with any CRM, communication and segmentation are key to better identify those possible high-revenue prospects that are in need of nurturing. The synchronization of these two powerhouses can take your client communication up a notch, and so can your sales.

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14. Mailchimp Wix integration

• Best used for: Forms and data sync.
• Key features: Data collection and synchronization.

Owners of Wix-powered websites can use MailMunch‘s Mailchimp forms to expand their subscriber base, enhance their lead generation strategy and optimize conversions.

The integration offers the ease to get all the data in both tools, especially from the forms that are available to potential new subscribers from your Wix website.

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15. Mailchimp Google Forms integration

• Best used for: Forms and data sync.
• Key features: Data collection and synchronization.

Connect Mailchimp and Google Forms to enable simple and useful automation like creating and updating contacts when new forms are submitted.

This is a simple and useful integration that takes advantage of Google’s trustworthiness and effectiveness across all their products.

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16. Mailchimp Eventbrite integration

• Best used for: Improve event communication and automation.
• Key features: Setting automated communications triggered by specific actions across Eventbrite.

Integrate Mailchimp with the Eventbrite event management platform to sync data on buyers, orders, events, sponsors and more. Turn buyers or event enthusiasts into die-hard fans with automated invites and reminders.

Do you need a better newsletter for your audience? Venngage’s newsletter templates may do the trick and improve communications with your event attendees.

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17. Mailchimp Zoho integration

• Best used for: Contact and data synchronization.
• Key features: Mailing sync and list creation.

Users of Zoho’s ContactManager CRM tool can combine the power of Zoho’s suite with Mailchimp. Integration lets users sync lists and enhance their analytics with the power of Mailchimp.

The integration enables marketers to directly use Zoho information and create targeted campaigns in Mailchimp to improve communication with possible prospects. The installation is very easy and the only limit is that you can only use up to 5 lists.

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18. Mailchimp Drupal integration

• Best used for: Communication management.
• Key features: Mailing sync, list creation and forms.

Builders of Drupal-powered websites can integrate their sites with Mailchimp accounts to provide robust control of email lists, including signup, activity and segmentation.

You can also take advantage of the forms feature to build a contact or subscriber list that you can later nurture via segmented emails in Mailchimp.

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19. Mailchimp Typeform integration

• Best used for: Data management and synchronization.
• Key features: Contacts synchronization across tools.

Mailchimp Typeform integration lets users send Typeform responses to their Mailchimp systems, including adding subscribers automatically when forms are completed or updating existing contact information.

This integration enables Typeform loyal users to improve communication with form responders by using an emailing tool like Mailchimp.

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20. Mailchimp Freshworks CRM integration

• Best used for: Contact and data synchronization.
• Key features: Data analysis and improved communications.

Users of Freshworks can integrate their CRM with Mailchimp to automatically sync leads and contact information, maintaining consistent lists between sales and marketing.

Working across different communication channels can be confusing and some campaigns could get lost through the cracks. By simplifying communication within a CRM such as Freshworks and combining it with Mailchimp, you can choose to centralize emails in one place without compromising the curated customer lists you have previously built.

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21. Mailchimp LinkedIn Lead Gen Forms integration

• Best used for: Data management and form synchronization.
• Key features: Improved social media lead generation management.

LinkedIn Lead Gen Form users can combine the potential lead generation of LinkedIn with Mailchimp to personalize messages, target leads based on demographics or interests and keep information automatically aligned between the two platforms.

This is the perfect solution if you expect to get the most out of the investment made in LinkedIn, be it paid or organic.

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22. Mailchimp Automate.io integration

• Best used for: Third-party integrations.
• Key features: centralized data sync across multiple tools.

Automate.io is another popular third-party integration platform. It offers Mailchimp integrations for apps like Slack, Salesforce, Wufoo, Zendesk and more. If you’re getting started with Mailchimp integration, check it out.

Compared to the biggest third-party integration tool that is Zapier, Automate only offers over 300+ integrations for Mailchimp. But if they have some valuable ones you can take advantage of, make sure to take a look!

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23. Mailchimp Keela integration

• Best used for: Non-profits data sync.
• Key features: Improved communications and segmentation analysis.

Nonprofits have unique needs, and Keela is a popular CRM made specifically for such organizations. Integrate Keela with Mailchimp to enable more robust audience data analysis, automatic contact updates and subscription management.

As Keela caters specifically to non-profits, make sure you communicate correctly with this audience by using specific email templates for this segment. At Venngage, we specifically have non-profit infographics you may want to check out for your email communication.

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24. Mailchimp Power BI integration

• Best used for: Data sync.
• Key features: Monitor and visualize Mailchimp data.

Mailchimp offers some fantastic native analysis tools, but real data geeks know combining Mailchimp with Microsoft’s Power BI will make their insights even more useful. Identify trends and even drill down into data for individual subscribers.

This is where the results from campaigns within Mailchimp really can benefit your overall marketing data analysis and contribute to the big picture. The integration allows to centralize data analysis in one place, and that is over right at PowerBI.

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25. Mailchimp Slack integration

• Best used for: Status updates.
• Key features: Improve notifications for campaign updates and important changes.

Make sure your conversations and decisions are informed by actual data by importing your Mailchimp data into Slack. Integrating the two platforms populates your Slack channel with real-time data about campaigns, subscriptions and more.

This can be a quick way to get the team synchronized about what’s going on over some important campaigns, and make sure you never miss anything.

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26. Mailchimp SurveyMonkey integration

• Best used for: Survey management.
• Key features: Quickly send out surveys over email.

Combining these two platforms lets you easily and quickly send SurveyMonkey surveys to your Mailchimp contacts. Check out the results and use segmentation tools to nudge those who didn’t respond.

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Mailchimp integrations FAQ

Do you have questions about Mailchimp integrations? We’ve got answers.

What is Mailchimp integration?

Mailchimp integration refers to apps that can connect to Mailchimp email campaign platform, enabling the tools to speak to each other. This allows for data sharing and even added functionality, depending on the combinations.

These integrations can be direct from tool to tool or require a workaround.

Does Mailchimp integrate with Amazon?

Integrate Mailchimp with Amazon Seller Central to create some useful automations. Possible options include triggering emails when a new order comes in, a link is clicked or an email is opened.

Can Mailchimp integrate with Outlook?

Yes, Mailchimp can be integrated with Microsoft Outlook to create several powerful workflows. This includes triggering new contacts, emails and more.

Does Mailchimp integrate with Gmail?

Yes, you can integrate Mailchimp with Gmail to do things like add Mailchimp subscribers for new Gmail messages, create and send personalized emails and more.

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In summary: Pairing Mailchimp with your go-to marketing tools can help you get the best of both

Mailchimp is a powerful platform that enables hundreds of millions of marketing emails to be sent every year. But you can make it even more effective by integrating your favorite tools or finding a new match.

If you’ve already used any of these integrations, might as well check out how you can take your emails up a notch by creating email templates using Venngage’s newsletter library and email maker tool.

Start registering for free, try out our drag-and-drop editor and see for yourself how you can design a professional and memorable email even if you have no design skills.

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