15 Tips for Using Infographics in Digital Marketing
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Infographics allow you to present facts, figures, and ideas in an engaging and very clear way.
Because they’re so eye-catching, colorful, and easy to share and read, they offer an excellent way to catch the attention of your target audience and boost your marketing efforts.
In this article, we’re going to outline how you can create infographics to enhance your digital marketing efforts. They’ll help you gain more website traffic, get more eyes on your content, and ultimately boost your sales.
Not a designer? No problem. Use our professional templates and Infographic Maker to create an engaging infographic today.
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What are the benefits of using infographics for digital marketing?
There are lots of reasons why you should create digital marketing infographics to incorporate into your online strategy. When used well, they can generate leads, build your backlink profile, and improve your website’s conversion rate, such as this informative infographic on diversity terms.
In this article, we’re going to cover 15 tips for using infographics in your digital marketing. This will include how you can boost your website’s rankings on the search engine results pages (SERPs), how to get more eyes on your content, how to ideate topics for your infographics, and more.
How infographics can be used in your digital marketing
Now that you know why you should be using infographics as part of your digital marketing strategy, let’s look at the how.
There are plenty of different tactics you can use to get the most out of your digital marketing infographics, raise awareness for your brand, and earn more sales for your business. Here are our top tips.
1. Create shareable infographics to boost your backlink profile
Creating shareable infographics is a great way to build your backlink profile. This is because, if you publish valuable and informative infographics on your website, other business and site owners might want to share them with their audiences to enhance their own content. When they do, they should credit you with a link back to your site.
Not only can this help to send more traffic to your website, but it can also be hugely beneficial for your search engine optimization (SEO).
This is because, when other websites link to you, search engines take it as a vote of confidence in your work and will be more confident about promoting you on their SERPs. Link building is a common SEO technique, and publishing high-quality infographics is a great way to secure more links organically.
There are lots of different ways you can help make your infographics sharable. Here are just a few:
- Make them colorful and engaging
- Break down the information in a way that’s easy to understand
- Keep them simple
- Share the infographics on social media (but focus on being informative, not promotional)
Think about what types of topics you can cover in your content to make your infographics more shareable, too. Make sure the topics you use aren’t too complicated and people don’t need background knowledge on the subject to understand.
You should also think about what kinds of subjects a lot of different sites will be interested in covering, as this is what will help you to get the shares and links you need. This marketing infographic was informative and relevant, which helped make it go viral.
For instance, infographics created with this template will be particularly shareable because it breaks down information in a few clean and straightforward points. The vibrant color palette helps it stand out, as well. You can customize the data that will be interesting to your target audience.
2. Factor infographics into your content marketing strategy to increase engagement
Think about how many infographics you’ve seen posted on social media in the last year or so. They’re eye-catching, interesting, and colorful — this helps hold the reader’s attention for longer, making them great for boosting your engagement. For this reason, you need to be factoring infographics into your content marketing strategy.
There are so many different ways you can incorporate infographics into your marketing. If you have a blog post that requires a lot of facts and figures, you can help break it down into a statistical infographic or timeline infographic.
Or, you can use them in your email marketing to help hold a viewer’s attention. What type of content do you have that you think could use a bit of energy and pizazz? Infographics can help with this.
You can start by checking in with your customer service team to see what different topics they often get questions about. Could an infographic help your customers better understand a subject? If yes, create one and publish it on your site!
This will help build a relationship with your users and make them feel more understood, which will increase engagement.
Related: 20+ Strategy Infographics for Business Planning, Marketing and Branding
3. Create infographics to share on social media, as visual posts typically perform well
Share your infographics on your social media page to make the most of them! For instance, you could share an infographic summing up some of the major data from a blog post to pique people’s interest. Or, you could provide simple, standalone infographics to get a lot of social shares.
Visual posts tend to perform well on social media. In fact, Buzzsumo found that articles with images every 75-100 words receive twice as many social shares as those without, so it just goes to show that social media users love visual content.
This means designing social media infographics, such as the one below, for your strategy. It is a great way to get more shares and likes.
It’s also worth noting that you don’t want to spread yourself too thin when it comes to social media. Instead of trying to be everywhere at once, focus on the platforms that are most appropriate for your business.
If the type of business you run allows you to create a lot of visual content (say you run a hair salon or own a restaurant), Pinterest and Instagram are great options. If the content you want to share is text or link-based, Twitter could be a good choice.
Alternatively, if you run a business-to-business (B2B) company and speak to a lot of professionals, LinkedIn is an excellent choice.
Whichever platforms you choose to focus on, there are social media management tools that can help make the experience easier. Check out SocialPilot’s round-up of the best social media analytics tools for more information.
These free and paid tools can help you bulk schedule your posts, give you insights as to when your posts are the most successful, and more.
Illustrative Instagram posts are having a moment right now, and you can repurpose them for other social media platforms like Twitter and Facebook, too! This template will allow you to showcase important statistics to raise awareness about causes your company is invested in.
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4. Add alt text to infographics to make them accessible and searchable
Today, Google Images is just as important as the search engine’s text-based results. In fact, a lot of the time, Google Image results are presented before anything else. So, how can you take advantage of this to boost your search engine rankings? By using image alt text.
Alt text is the written copy that is shown on a website if a particular image doesn’t load on a user’s screen or if they are using a screen-reader. This is what alt text looks like when a picture fails to load.
Most CMS options, like WordPress, allow you to add this easily when you upload an image, but you can also add alt text through your website’s code if necessary.
Keep SEO in mind when writing your infographic’s alt text. Here are a few important best practices:
- Describe the image in a specific and clear way
- Keep it under 125 characters
- Use long-tail keywords to describe the image
- Do not start alt text with “image of…”. The extra words will dilute the effectiveness of your SEO
- Don’t overstuff your alt text with keywords — weave them in naturally
Marketing teams can use this image optimization guide to speed up the process.
To ensure you or your content team always optimize your images to boost your SEO, make your website more accessible, and improve its user experience, why not create a checklist you can follow every time?
Venngage has a great digital marketing checklist template that you can customize for this. You can use this to ensure you always compress your images, make their file names descriptive, provide detailed alt text, and more. When you’re working through any process that tends to have a lot of little steps, having a checklist on hand can be very useful and prevent you from forgetting anything.
With Venngage for Business, you can easily download your digital marketing infographic as a PNG or PDF and share it as a social media image or attach it to your email.
5. Design all of your infographics for your target audience
When designing your infographics, keep your target audience in mind. What would your customer want to get out of an infographic you provide for them? When your ideal customer comes to your website, what are they hoping to see? What types of information are they searching for, or what questions do they need to have answered?
Not sure what your target audience needs or wants? Start by looking at your current customer base and analyzing those of your competitors. Consider their demographic information and what they’ll be looking to gain from your content and infographics. You can create a customer profile like the one below.
You could also conduct a customer survey to determine what type of content they want to see. Tools like Clickworker can help you conduct surveys and find new, diverse participants if you need help.
Once you better understand your audience, start using the information you’ve collected to create your infographics. For instance, if a lot of the information surrounding your business is complex, your target audience might look for content (like infographics) that can break that down and cover beginner topics.
If you are a field expert speaking to other knowledgeable individuals, your audience is likely to be searching for content on more advanced topics. Be sure to consider this when brainstorming infographic ideas!
Creating all of your website content with your ideal audience in mind should be a vital step in your customer acquisition plan. If you need any more help with developing your strategy, check out Venngage’s customer acquisition marketing process infographic template.
You can customize their digital marketing plan infographics to suit your business and ensure you develop a strategy that is going to help you reach, attract, and earn sales from your dream customers.
6. Design your infographics to reflect your branding so they’re recognizable
When designing your infographics, make sure they reflect your branding so they’re recognizable no matter where a user finds them on the internet. Your branding is one of the most important aspects of your business — you want someone to see your logo or colors and immediately know who you are.
Think about how you designed your website or logo in the past. What was your creative process? How did you decide what elements to use? You should be using the same strategies, design elements, and colors to ensure people see your infographics and know they’re yours.
Here are a few important design elements to consider when incorporating your branding into your infographics:
Color scheme
- Brand voice
- Font size and style
- Brand logo
Use the Venngage My Brand Kit feature to add your company’s brand colors, fonts, and logo to all your designs with a few clicks.
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7. Repurpose existing content into infographics to give it a new lease on life
Repurposing your existing content to create infographics could save you a lot of time and help you make the most of the work you’ve already done.
Do you have any particularly successful blog posts or case studies on your website that would make for good infographics? Typically, businesses want to be pushing out fresh content all of the time and, by repurposing existing content into an infographic, you can save yourself some time. Most of the research and writing has been done, so publication can be quick and easy.
There are a lot of benefits to this strategy. For instance, you can get an SEO boost by generating additional opportunities to target keywords. Plus, if you repurpose your content and use it in a guest post on a different website, you could get a few extra backlinks.
Additionally, your recycled content might reach a new audience — not everyone wants to watch a long video or read a whole blog post, but a subsection of your audience might be more receptive to a colorful infographic.
Repurposing content shows Google that you can connect to your audience and explain a topic in many different ways, boosting your authority; this can also help raise your profile in your niche and showcase your expertise, further increasing your SEO.
8. Create infographics that show you’re an expert in your field
You should also create infographics that showcase your expertise in your field. Not only will this earn the trust of your target audience as it shows you know what you’re talking about, but it can also help to improve your search engine rankings.
This is because Google puts a lot of focus on E-A-T, which stands for expertise, authority, and trustworthiness. Of course, search engines want to send their searchers to helpful, high-quality websites, so creating infographics that demonstrate you have these qualities can do wonders for your rankings and get more eyes on your content.
Think about what it is about your business that you do the best. What do people come to you for? Why do people choose you over similar businesses? What types of questions do you feel the most confident answering? Considering all of these points will help you to make expert-level infographics that show off your knowledge and experience.
For instance, if you run a digital marketing agency and want to show off your expertise by sharing helpful information and resources, you could create a digital marketing checklist for non-profits. Venngage actually has a fantastic template you can use for this. If you’ve been looking for good digital marketing infographics to use for your agency, this is a great one.
9. Make sure your infographics are informative, not promotional
Keep in mind that people don’t like to be directly sold to. So, when making your infographics, don’t focus on all of the different things your company can do or highlight your deals and sales.
You should make them informative instead. Don’t get us wrong, there’s a time and a place for promoting your products or services, but people will want to learn from your infographics.
What value can you bring to the viewer? Focus on informing them with hard data. What statistics can you break down to tell a larger story? Do you have data and evidence of new marketing trends and their impact on your industry? There are great ways to show how great you are as a business without trying too hard to sell yourself.
10. Always provide an embed code so it’s easy for people to share your infographics
After you’ve created an infographic, you’re going to want a lot of people to see it, right? Here’s a tip: make it easy to share. Providing an embed code makes this super simple for your website visitors.
Don’t worry — you don’t even have to do the coding yourself. Venngage provides an embed code with your infographics, which takes your information and outputs a simple code that will help your users easily share your images. They’ll simply have to paste your code into the blog post they’re writing, and their content will be instantly enhanced.
11. Conduct outreach for your infographics and let website owners know they can use them
Once you have great infographics, you need to start sharing them. As I’ve already mentioned, when other people in your industry share your infographics, Google takes this as a vote of confidence in your authority and will give you an SEO boost.
Don’t be afraid to reach out to other leaders and influencers in your industry and ask them to share your content. Before reaching out, though, start by establishing a relationship with them. Like and share their posts, comment on and reply to their articles, and message them directly on LinkedIn just to discuss your industry.
Designing and sharing a guestographic, like the one Venngage created with Mention, is a great way to connect with other experts in your field.
Establishing a professional relationship with other site owners will build trust. If people like what you have to say in your comments and direct messages, they’re sure to like your content, too, and will be more likely to share your work.
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12. Track the effectiveness of your infographics so you can improve your strategy
After you’ve posted your infographics onto your website and social media accounts, make sure you analyze their performance. By tracking them, you can figure out what times of day you should post, what types of posts do better than others, and which social media platforms you should focus on.
Start by looking at likes, comments, shares, and page views. If you’ve been able to build backlinks with your infographics, see how many links your posts have generated, as well.
Most social media platforms allow you to check in on different posts and see how they’ve performed. Tracking this information can help you determine if this is the type of content your audience is interested in.
If you’re getting great results, keep doing what you’re doing! But, if you’re not quite getting the reach or engagement you want, it’s a good idea to tweak your strategy by trying new subjects, designs, and posting times.
Venngage actually has a great digital marketing report infographic template, which is great for collecting and presenting relevant data. This can then be used to refine your strategy.
The template can easily be customized to incorporate your brand’s colors, as well as any relevant charts or icons. Promoting your business with infographics can be very effective, but it’s also worth using digital marketing results infographics to track how they’re performing.
13. Look for content gaps to see what kinds of infographics are needed
It’s a good idea to conduct a content gap analysis. This will help you figure out what keywords your competitors are ranking for that you aren’t, as well as which keywords you do rank for that could use a boost. If you spot any gaps that need to be filled, consider whether you could be creating infographics to address them.
Ahrefs’ Site Explorer can help you figure out what keywords your competitors are ranking for — if they can talk about something, why can’t you? Site Explorer will provide you with hundreds of different keywords that aren’t yet being targeted in your content.
Take a look at how your competitors are incorporating these words and phrases in their website copy and think about whether you could replicate their strategy. Just make sure you approach the same subjects differently and use colorful and engaging infographics to ensure your content stands out and is more shareable.
It’s much easier to ensure you don’t miss any gaps with your content if you have a strong strategy in place. Venngage has a very helpful digital marketing strategy mind map template that you can use for this.
It will help you to outline the areas you want to cover with your content and allow you to come up with topics you’re going to focus on to ensure they’re explored. It’s a great tool to have in your arsenal.
14. Create infographics based on keyword research
If you’re familiar with SEO, you’re likely familiar with keyword research. This is the process of finding the terms and phrases your ideal audience is typing into search engines. By creating targeted content, you can give yourself a boost on the search engine results pages.
Start by brainstorming a list of topics relevant to your business or niche, then plug them into Google Keyword Planner. Google will then provide you with a huge list of keywords, along with their levels of competitiveness and their average monthly search volumes.
Try to find a balance — you don’t want your keyword choices to be too competitive, as you might not rank highly enough to reach your audience. But, with that being said, you want to be sure that the volume of your chosen keywords is high enough to help you reach as many relevant people as possible, as we did with this digital marketing infographic.
15. Make sure your infographics only attract attention for the right reasons
You don’t want people sharing your infographics because they look strange or don’t cite their sources properly. So, make sure your infographics are clean, concise, and well-designed (Venngage can help with this). You also need to ensure your information is accurate.
Double-check your sources, cite them, and make sure that you always use the most up-to-date information.
Here are a few things to consider when putting your infographics together:
- Cite your sources
- Ensure your research is up-to-date
- Check for typos
- Make sure the design is clean and easy to read
We covered a lot here. To make sure your infographics are as effective as possible, keep these tips in mind:
- Use shareable infographics to boost your backlink profile
- Create infographics to increase website engagement
- Share your infographics on social media
- Add alt text
- Design all of your infographics for your target audience
- Incorporate your branding into your infographics
- Repurpose existing content into infographics
- Showcase your expertise
- Make sure your infographics are informative, not promotional
- Always provide an embed code
- Conduct outreach for your infographics
- Track the effectiveness of your infographics
- Look for content gaps to address with infographics
- Create infographics based on keyword research
- Make sure your infographics only attract attention for the right reasons
Let’s break down a few FAQs.
Digital marketing infographic FAQ
1. What is a marketing infographic?
Marketing infographics convey information related to your business in a format that is engaging, informational, and fun to read. You can use a timeline template to tell the history of your industry, or a list-based infographic to outline different statistics about your sector, for instance. Marketing infographics can support your online branding and improve your lead generation.
2. What makes a good infographic?
A good infographic should be accurate, useful, and meaningful. There should be an overarching theme that your audience will genuinely find interesting and, to make it as engaging as possible, it should be split into different sections that provide a range of facts and figures, like this example below, that all work together to achieve a common goal.
One of the biggest things that set good and bad infographics apart is their design. To earn your customers’ trust and show your professionalism, your infographics should be well-designed and perfectly polished. If you want to learn more about creating great designs, check out Venngage’s guide to making a good infographic.
3. What are three ways infographics can be used?
- Use them to make your data more engaging! If you work in a business that uses a lot of numbers or complex information, infographics can help make things more understandable to the average person. Infographics are also particularly shareable and more shares mean more eyes on your content. Ultimately, this will help get you more sales.
- Use them to make your social media posts pop. Ever notice how many infographics you’ve seen shared on social media in the last few years? That’s because they’re engaging, easy to share, and enjoyable to read. Spice up your social media posts a bit with an infographic that can help your audience learn something new.
- You can use them as website content to break up your blog posts or videos with something different.
4. What makes an online social media infographic successful?
First things first: they have to look good. Make sure your infographic is well designed and fun to read, otherwise no one will give it a second glance. Second, they should provide a visual version of your content that can be easier to understand than a long blog post. Make sure that you don’t stuff too much information into a single infographic, too, as that will make it complicated and confusing, which defeats the point of creating an infographic in the first place.
Need to make an infographic? Start creating in seconds with our professional templates and simple online editor.
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