Infographics have become a mainstay in content marketing over the past five years. In many cases, with great visualization comes a great price. However, that has been changing over the years. Today, how much does an infographic cost and is it worth the price?
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How much does an infographic cost?
An infographic can cost as little as $25 for a poor quality design. For better designs, businesses can find themselves paying thousands of dollars for an infographic. Hiring a freelance designer or in-house designer is expensive. Hiring an infographic agency is the most costly, with some charging upwards of $5000 for a single design.
There are ways to design high-quality infographics without breaking the bank, and on a regular basis.
When we surveyed marketers for our data storytelling benchmark report, we saw that marketers clearly value infographics and data visualizations as ways to communicate ideas and information. 84% of marketers say they create data visualizations regularly.
We are seeing more businesses invest in visual communication. Still, a majority of marketers had a budget of $5000 or less for creating data visualizations.
So how are marketers (and other professionals) creating quality infographics at reasonable, scalable costs? First, let’s consider what even goes into a noteworthy infographic design.
The cost of an infographic will depend on the following factors:
- How much research is involved
- Incorporating business branding
- Delivery deadlines
- Visual assets
- Infographic promotion
- Pitching the infographic
There are 9 types of infographics that businesses typically design. Each type of infographic has its own purpose. The type of infographic can contribute to the overall infographic design cost.
For example, a statistical infographic like the one below requires more research and data visualizations.
The infographic design cost is set by the infographic designer or infographic agency. Freelancers can charge less than $100 for one infographic. However, that doesn’t take into account the time spent coordinating and reviewing the content, the quality may be questionable at that rate, and they won’t do any of the research.
An infographic agency will have its own infographic design cost, plus other services like market research, surveying audiences and so on. This is where your cost for a single infographic design leaps into the thousands.
When it comes to infographics, the price of the content often corresponds to quality. You definitely save on infographic costs when you hire freelance infographic designers. Still, you risk quality and a lack of branding.
Bad infographics can damage the reputation of your brand, and they are created more often than you think. Be wary.
Businesses can turn to an infographic agency (another option). An infographic agency like 99designs sets their infographic prices between $500 and $1500 (which is on the lower end for an agency). An Infographic agency like Admen charges between $4650 – $7250 per infographic.
Those prices aren’t feasible for most small businesses and nonprofits, however. An infographic strategy can not be scaled at those prices.
How much does a professional infographic by a freelancer cost?
So how much do freelance infographic designers actually cost. They either charge by the hour or based on project scope.
Less experienced freelancers can be economical, charging between $40 – $60 an hour. However, the infographic price is comparable to the quality of work you receive.
Established freelancers charge anywhere from $65 – $150 an hour. The most popular graphic designers can start their hourly rates at as much as $300.
In comparison, Venngage’s Business Plan costs only $49 a month. The plan offers thousands of customizable templates designed by professional graphic designers. They also allow for custom branding, different export options, and live support.
Should you hire an infographic designer or use an infographic maker?
If a business doesn’t have an in-house designer, you can hire an infographic designer on sites like Upwork and Fiverr. However, these designers can only be hired on a per-project basis. And the cost can add up if you’re creating multiple infographics.
When you purchase a plan with an infographic maker like Venngage, you get access to thousands of infographic templates for free, such as this marketing report.
Businesses pay just $50 a month for all of Venngage’s features.
Infographic Cost Calculator
Should you hire an infographic designer, collaborate with an infographic agency, or use an infographic maker? These costs vary greatly, and depending on what you need (or how many), one option will work better than others.
Our infographic cost calculator lets you compare infographic costs between infographic agencies, designers, freelancers and online solutions. These values are based on current market rates, to help guide your decision.
How can you make infographics for free?
Venngage is an online design solution that offers thousands of beautiful infographic templates even in our Free Plan.
Our templates library includes beautiful infographics that you can customize easily in the Venngage editor.
The templates library is updated regularly, so you always have access to fresh content, like this guide to diversity and inclusion terminology.
What is the best free infographic maker?
You want to create a professional infographic that has the potential to go viral, engage or educate your audience, spur action and more. With that end in mind, Venngage is the best free infographic maker.
Venngage allows you to start designing with the click of a button. Choose from thousands of infographics on the templates page. Customize them in the editor however you like. You can also apply your own branding to every infographic, using My Brand Kit.
Want to collaborate with your team? Venngage offers team collaboration options that allow multiple team members to edit designs.
New to design and need help to learn how to use the editor? Venngage has helpful resources including a YouTube channel, Learn Center, and live chat.
Venngage is like having your own in-house designer. Explore infographic design styles to inspire you, access resources to guide your creativity, receive real-time chat support, and use features that let you collaborate with your team, create your own templates, and produce professional-looking visuals.
Venngage’s free Infographic Maker and accessible infographic templates let anyone create their own designs.
Is Visme really free?
Both Visme and Canva have free elements. But neither platform is really free.
Venngage offers a free plan with up to five designs and five image uploads. You can also import data to create charts. Venngage’s free plan also gives you access to over 100,000 free icons.
Visme also allows up to five designs on its free plan, including numerous infographic templates. But the platform has a steep learning curve. The UX isn’t user-friendly and requires updating.
The Visme interface has limited customization options when compared to Venngage, too. Charts and photos can’t be edited the way they can in the Venngage editor.
If you’re comparing Venngage vs Visme, Venngage is the more user-friendly option for infograpjhics.
Is Canva really free?
While Canva offers free templates, these templates include paid elements. You cannot export the template without paying for the premium photos or icons.
All elements on Venngage templates are free. No additional payment is required to download. This ensures that the infographic cost stays down.
Though Canva does offer infographics, the platform is geared towards social media visuals. The infographic templates aren’t unique, nor memorable. If your priority is to create data visualizations, then Canva may not be the tool for you.
In the Venngage vs Canva debate for infographic design cost and features, Venngage comes out on top.
Venngage vs competitors cost comparison infographic
There are many other infographic makers available in the market. We compare the infographic cost of Venngage, Visme, Canva, Piktochart, and Adioma in the infographic below. Check out how the platforms measure up against each other and decide for yourself.
All the chosen platforms have a Free Plan. But the types of infographics and other visual elements they provide are limited.
Piktochart and Adioma don’t have an affordable Premium plan. Their paid plans begin at $39.
When it comes to price and quality, Venngage is the infographic maker that delivers.
Aside from Venngage’s Free Plan, we also offer the following paid plans, each with its own set of features.
- Venngage Pro: $19 per month
- Venngage for Business: $49 per month
- Venngage for Enterprise: Custom pricing
Wondering which plan is best for you? Skip staring at a boring pricing page. Just take our 3-question quiz telling us what you’re looking for. We’ll match your responses with the perfect plan for you.
You can create beautiful infographic designs on a regular basis using any of the paid plans. The modest infographic cost allows you to scale infographic designs production. Higher-tier plans allow for even more improved collaboration and productivity.
Below are the features associated with each plan. The Enterprise Plan includes everything in the Business Plan plus an Account Manager and Team Onboarding for your organization.
You can learn more about our plans in detail on the Venngage Pricing Page.
Professional infographic design is now affordable and scalable
We’ve compared quite a few options for you. Infographic makers to designers, freelancers and agencies. Infographic makers with each other. One thing is clear, you don’t need to spend hundreds or thousands of dollars for a professional infographic design – not anymore, at least.
With some inspiration, and the right tool at your fingertips, you can design infographics for a very reasonable price. With Venngage you can sign up for free to try it out. There’s no trial period, so you’re under no pressure to make a decision right away.
Once you decide you like what you see, purchase the perfect plan and get cracking on your infographic designs instantly.