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Top 35 Free & Paid MailChimp Email Templates 2020


Below, you will find all the most popular and highly rated MailChimp email templates for any marketing campaign.

Email marketing is the new gold standard for creating a community of brand-aware customers eager to learn more about your products, on top of being existing users of them.

With traditional advertising slowly decaying into the abyss, it will become imperative for marketers and bloggers alike to focus their efforts on a concise email marketing strategy. Whereas a few years ago, you could get away without having to create meaningful connections with your readers, the new paradigm of web media challenges all authors, journalists, and bloggers to establish a solid foundation for their brand’s future.

One such way to create a solid community is through email marketing.

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It all starts with users freely giving you access to their email address through a subscription module that you’re using. This is the first indicator that users are truly interested in your content, products, or services that you may be offering.

Acknowledging this first step can help you tailor a strong brand message for any future emails that you’re to send. Begin by recognizing why your users are signing up in the first place. What message did you use to onboard them? Then, focus on crafting email marketing campaigns that reinforce your strong message.

Without further ado, let’s have a look at the best Mailchimp email templates that you can use for your campaigns today.

Free MailChimp Email Templates

Colorlib Restourant Newsletter Email v1

If you run a restaurant, this is the everyday MailChimp email template you can use for sending out newsletters of all sorts. It is a full-blown layout which you can use for an assortment of different needs. From sending out a full introduction of your fresh new restaurant or food business opening to regular weekly newsletters, pushing special deals and events, whatever you are in need of, capture their attention with Colorlib Email v1. By the way, whether you run a pizzeria, a steak house or any other foods and drinks location, even fast food, this design is ready and set for you to go live with it.

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Colorlib Email v2

Corporate and small businesses, agencies and pretty much anyone out there who is pushing some sort of services, Colorlib Email v2 is the MailChimp email template to go with. However, to be entirely frank with you, use your imagination and employ the email canvas for something entirely different. You have the power to stuff the design with your portfolio, stats, links to blog posts and more. In fact, you can use the tool to create a landing page style email template where they can learn all and everything about you and your business. Needless to say, the template has a modern and responsive layout which works beautifully on all devices, handheld and desktop.

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Colorlib Email v3

You have a subscription box on your page which keeps on collecting your emails regularly. But what to do next? Use your list wisely and strategically for sending out frequent newsletter and keep them aware of your existence, services and whatever else you have in store for them. Colorlib Email v3 is a beautiful, professional and sophisticated MailChimp email template for agencies and freelancers. With the minimal style, all your works and projects will appear stunningly whether they use a smartphone, tablet or desktop computer. Of course, Colorlib Email v3 template also comes with footer section where you can link your newsletter to different sections on your page and offer them to unsubscribe.

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Colorlib Email v4

Colorlib Email v4 is a MailChimp email template for when you would like to send out a newsletter with your latest or most-read blog posts. Whether a blogger or an agency who is regularly updating their followers with new content spread the word out with a neat and clean email template. You can structure the design similarly to how your blog looks and keep the branding intact. You can add multiple blog posts or even promote the current one, you can make it happen with Colorlib Email v4 template without a hassle. In the footer area, the email canvas also has a place for your information, contact details and useful links. It is important to add additional details so you do not appear spammy to email service providers and services like Gmail. You should always aim for the inbox tab.

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Colorlib Email v5

For travel agencies specifically, here is Colorlib Email v5. This MailChimp email template rocks a striking and very eye-catchy design that will impress everyone that receives a newsletter from you. If they did not book a trip yet, sending out hot deals and images of beautiful destinations is important. With a clever approach to your email campaigns, you can win over more customers and grow your travel agency to new heights. And if you are a tourist guide with a decent email list, by all means, use this nifty layout and start informing your subscribers about the next exciting adventure you are preparing.

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Colorlib eCommerce Email v6

Instead of creating your own template for your or your client’s eCommerce website, use Colorlib eCommerce Email v6. This will help you save plenty of time and energy, as well as boost your workflow. The template displays contents beautifully on all screen sizes, whether of a smartphone or a desktop computer. Include images and texts, add CTAs (call-to-action buttons) and even link the template to your active social media accounts. All this and more for a successful email campaign that you are preparing. Keep it simple and impactful, and that’s what’s up when it comes to this remarkable solution.

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Colorlib Email Verification v10

If you are looking for a MailChimp email template for email verification, we decided to put together a stunning alternative. Once a person subscribes to your newsletter, you want to send them a verification email, as this will help you avoid spam. But do not just send another boring “click the link to verify your email” email. Instead, personalize it and make it catchy with this nifty template. As a matter of fact, you will not even want to change much other than the text and the CTA color. Yes, the design is pretty enough to work out of the box.

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Colorlib Email Verification v11

Another great verification email template for MailChimp in a somewhat similar style to the v10. This one works excellent if you are building a community website or even an application. Of course, you can utilize it for something entirely different, too. After all, you are always welcome to go entirely against the grain and introduce your creative thinking to the usage. Of course, you are also welcome to perform any additional tweaks and improvements, but you can also use Colorlib Email Verification v11 exactly as is. Simplicity always wins, and this template knows that extremely well. Make it yours with a click on the button and enhance your verification emails now.

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Colorlib Shopping Cart Email v12

If a potential customer visits your online store, puts products in the shopping cart and then leaves – what do you do? Take things to the next level and send them a personalized email, reminding them about the products they left in the shopping cart. Luckily, you do not have to create the template from scratch, thanks to Colorlib Shopping Cart Email v12. It is a wonderful option that will help you win back a potential buyer, so make sure you do not miss the moment. Once you automate everything, little work is necessary on your end.

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Colorlib Travel Email v13

Whether you run a travel blog or a tourism agency, this MailChimp email template will surely do the trick. It is very image-focused (little text), making sure to trigger everyone’s attention right from the get-go. If you are looking to try something new with your email newsletters, use this template, it is free of charge anyway. With just a few tweaks, you can tailor it to your needs and already test out the impact it has on your subscribers. In short, you have nothing to lose yet all to gain, so why not take action now and create something remarkable?

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Colorlib Business Email  Newsletter v14

Business email newsletters need not be boring. As a matter of fact, you can utilize Colorlib Business Email Newsletter v14 and instantly take things to a different level. With the amazing, clean, minimal and sophisticated design, this MailChimp email template makes sure that everyone will enjoy your content through the roof. Even though you can employ it exactly as it comes out of the box, of course, feel free to brand it with your business’s color scheme and perform any additional tweaks if necessary. With little work, you can create a newsletter that will be very engaging for a boost in CTR (click-through rate).

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Official MailChimp Templates


You should always explore the official templates of MailChimp before jumping to any other conclusions or choices, the thing about seeing a fancy email template is that it might not be compatible (not fully) with MailChimp’s template editor platform, and you may find that you’ve spent a substantial amount of money for no apparent reason. The MailChimp directory of templates provides a selection of boilerplates that act as email templates which you can further edit using MailChimp’s built-in software for creating newsletters. This software allows you to manage custom elements of the newsletter, so you can easily add text, images and videos depending on the initial style that you selected. Sometimes, as many have said before, less is truly more.

Bloggers with frequent content updates should focus on using templates that are easy to read and digest, versus using a business-class template that’s obviously built for the purpose of brand promotion, just because it looks nice to the eyes doesn’t mean it adds the same level of functionality for basic needs.


Monthly Contest


The Monthly Contest templates is a perfect solution for platforms and websites that utilize the power of social promotion in order to attract customer engagement and additional readership. Designed as a two-part template, the Monthly Contest theme can be used to announce important news, and encourage newsletter subscribers to participate in a contest that you’ve created. Using MailChimp’s tools you can edit the colors and appearance of the fonts on all of the elements. It’s worth noting that MailChimp also integrates features like social media sharing, and general social media information so that despite it being an email, subscribers can still share your latest updates with their friends and associates. Because this template comes from MailChimp’s own selection, it will be easy to modify and get up and running.




eCommerce is an exploding industry where email is becoming the standard method of product announcements, offer promotion, and general proposal of discounts. So it pays to look around and weed out any poorly designed Ecommerce email templates in exchange for professional and well-designed themes that represent your own brand. Cutout will be a useful addition to those email campaigns where you plan to reward loyal long-term customers with special offers, and the text block below the offer can be used to throw in some extra news of what you have been up to lately in terms of your business. An email template this simple will without question attract attention, and customers won’t have to hold on to the offer for long because it’s so simple to utilize.


Shopping Bag by Creative Media Farm


A slightly more stylish choice, the Shopping Bag template is the ultimate compliment to the upcoming holiday season. Everyone is starting to save up anything they can to have an amazing holiday experience, so why not use this creative template that resembles a shopping bag to promote your latest holiday offers?

The header leaves room to insert a custom icon, and announcement text of what your plans are for the holiday season, whilst the bottom of the newsletter gives you plenty of room to list some of your latest product additions, or if it comes down to it — just use that space to promote special offers that customers without a doubt will be interested in. The creamy colors combined with the internal widgets make this a stellar choice for any eCommerce business out there that values their customers needs during the special holiday season period.


Invitation by Terris Kremer


What better option is there to promote an upcoming event? Writing a blog post about it might get you a reasonable amount of viewership, and perhaps social media posts might bring a little extra more, but ultimately you’re doing events for the people who’re already a part of your brand, and in that case your best bet of getting real and interested people to attend your events is to send out your existing user base an email newsletter update letting them know that it’s time to plan ahead for the event that you’re hosting.

Invitation makes the process of sending out an invitation extremely flexible, since you won’t be able to squeeze in the whole registration form into the email itself, you can write a quick announcement outline of what your event is about and provide a Registration button as shown in this template. Easy, but ultimately flexible and convenient.


Color Tab


Color Tab is an absolute gem of a template for writers and creative thinkers who want a unique feel to their newsletters, if you’re someone who loves to share long-form stories and need a newsletter template that reflects your creative mind, then Color Tab compliments that desire really well. You can use the main text area to show a few intro paragraphs to your latest piece, while at the bottom the color separated content area helps you to show more informational links related to what you’re writing about. It’s common to see journalists and passionate writers to use templates like this to send out an occasional update of their latest writing, with a little bit of optimization you could tailor this unique color scheme to be used in any context whatsoever.




Being junkes of minimal design ourselves (once again, less is more) we couldn’t resist to include the Minimal template from MailChimp’s own template directory. Minimal allows you to create a roundup of your latest publications and include them in a single to browse grid setting. Avoid including clutter like images, videos or any interactive widgets and stick to what’s important to you: writing. The color scheme might be a little bit bleak for your own needs, so don’t hesitate to change the colors up to reflect the color scheme of your own website, it will make it that much more enjoyable for your readers to switch from email to your blog, without invoking a transition of attention — sometimes using design psychology can really help in keeping readers engaged.


Green Village


We are going to start to change gears with the templates here and begin to switch over to freebies and free MailChimp template downloads that have been provided by the courtesy of third parties. We’ve tailored our list to reflect easy to use templates that won’t be hard to import into your own MailChimp campaign editor, and we will start off with the Green Village template.

This succinct hipster-feel template covers the main areas of what a professional email looks like: you’ve room for a big header image (quotes, anything you like), then comes a selection of textbox widgets (using images) for showcasing your latest content updates, and last but not least you have a professional footer at the bottom to show your business information (like address), and a few social media icons to let your subscribers know that they can follow you or your brand on social media. The use of appropriate line-heights and soothing colors makes this template great for health news publishers, and anyone who’s writing or sharing information about environmentally friendly living.


Email on Acid


Once in awhile you will stumble upon email templates that provide an email editor capability, these are basically templates that allow you to customize their appearance without having to use an external platform such as MailChimp, however upon finalizing the design of your choice, you can still easily import these design into your MailChimp account and use them for sending campaigns. Email on Acid provides such a suite of templates that have been carefully tested to work with the most commonly used mobile and tablet devices.

What we liked about Email on Acid package is that it gives you a rundown of tips and tricks on how to create email newsletters that truly deliver clicks, and exposure that you require, on top of including studies and whitepapers on how other successful businesses have used email marketing to take their business to the next level. All that’s required to gain access is an email subscription, which at any point you can discontinue but still use the templates regardless.


Creating a Simple Responsive HTML Email


Nicole Merlin from Tuts+ wants you to take charge of your email campaigns by delivering a flawless tutorial on how to create your own personal responsive HTML email template. This beginner-friendly tutorial takes you through the steps of learning how to use media queries in order to structure a template that would be appealing to any device type. End result is a creative execution of modern design interface types, whilst sustaining an ease to read.

The great thing about tutorial such as this, is that you can go through the tutorial of building your own template, and during the process gain a better understanding of how other templates have been built, at which point you have the ability to make customizations that are far more complex and far more precise than those that you’d be able to create with email template editors. Knowing a little bit of CSS and HTML can go a long way towards your ability to stand out from the crowd with a unique and beautiful design.


Creating a Future-Proof Responsive Email Without Media Queries

Design is always changing. While it’s good to know how media queries work (above tutorial) it’s also crucial to learn how to code for the web without using media queries. Not just that, but creating something that would be displayed equally well amongst desktop and mobile devices. Nicole Merlin has taken her time to extend the initial tutorial she wrote about email template design, and has built a new alternative that doesn’t use media queries whilst still providing a way to create email templates that show-up on mobile devices.

This kind of approach utilizes grid and table designs to better understand the dimensions of the device that is viewing the particular template, and once you have that figured out the rest is a piece of cake. This tutorial might take slightly more time to finish, but as you can see in the preview snapshot the final results are nothing short of amazing.



Zippy Pixels has worked on providing stellar design choices for the last several years. In order to promote their own selection of premium email templates, they’ve chosen to make Kreative — one of their flagship templates. A freebie for anyone to download and use in their campaigns. Kreative not only works with MailChimp, it can be quickly integrated into other email marketing platforms like Campaign Monitor, Litmus, and more. In short, those that allow you to import custom HTML templates. What makes Kreative stand out so much from other templates is the impeccable attention towards the detail. Each of the content layers and widget areas have been carefully optimized to reflect truly sensational design standards.

You can see in the preview demo just how precise these designs are. Take for example the blog post outlines. Each blog post mention gets its own unique grid box. It still manages to integrate a “continue reading” button on top of including social share buttons for each of the individual grid boxes. You can use Zippy Mail template editor to tailor your template as best suitable for your current demands. Even with the default setup this template manages to make a lasting impression.




Some like to keep it classy. If you’re amongst those who do you might find Fabulous to be the perfect compliment for how you perceive a modern, yet simple design to be. Brought to you by CakeMail, this responsive template uses colored grid blocks to stitch together a newsletter for the purpose of announcing news, sharing blog posts. Moreover, with a little bit of modification could easily compliment an Ecommerce newsletter as well.


Premium MailChimp Email Templates

That’s about it, that’s as far as the free selection of email templates goes. It’s vital to remember that MailChimp does provide a sustainable email editor platform. So, any of these templates could be further modified and perfected based on your current needs. Sometimes all you need is a boilerplate template and you’re good to go. As per our tradition, we’re going to include a number of MailChimp email template selections from the private sector. These templates will require an affordable monetary investment in exchange for a template that was built by a professional designer. These designers should have a deep understanding of design standards and techniques.

Take a moment to sweep through these, you never know when you might come across a particular gem. When you do, don’t hesitate to hit the purchase button. These premium templates are one of a kind. They are typically packed with unique features that free and traditional resources don’t usually provide.



Dolly from Sobasign does an excellent job at combining together extensive business and creative-type modules for crafting the best newsletters. Dolly’s modules are configured so you can talk about your business (whenever you like). You can use Dolly to showcase your product features and to have standalone widgets for showing blog and content updates. The portfolio module uses a stunning design primer to show off your best work (or whatever you’re working on currently). Additional modules include the ability to show your team members in a newsletter. Dolly also contains outline answers to frequently asked questions in an actual FAQ style widget. You can go as far as including a Google Maps of your business location. You can advantage of the pricing widget so you can show the pricing plans of your products in the newsletter.

Overall, Dolly is a magnificent example of how a lead-oriented conversion page can be integrated into an email newsletter.




Lastly, we have Kent. It’s a responsive email templates that’s ready not only for MailChimp, but also MyMail, Aweber, SendGrid, iContact, Active Campaign. Kent features a responsive design with a huge library of over fifty unique modules to make each email special. It’s suitable with the StampReady email editing software. The developers included all PSD files and you have full access over the appearance of each of the files.



minimal responsive email template
Minimal is a powerful and practical collection of MailChimp email templates that will help take your newsletters to new heights. Keep in mind, you can use this bundle of goodies with other email providers as well. In short, you have numerous options and possibilities.

You get a collection of thirty modules with outstanding customization capabilities. In short, you can create a newsletter that follows your branding regulations to a tee. Tons of different predefined sections ensure that you create an outcome that will grab everyone’s attention and boost click-through-rates. You can also pre-test it before you fully commit.



webwall responsive email template
With its multipurpose approach, Webwall works for tons of email service providers (ESPs), including MailChimp. You will have a breeze utilizing the three ready-made templates and over sixty modules. For your information, there is no need to be an expert designer. The layout is also mobile-ready, so your newsletters will adapt to any screen size smoothly.

Some other features are background images, a news section, unlimited color support, four columns and the list goes on. If you are ready to create impactful newsletters, Webwall will be of great help. Mix and match the available material, introduce your unique touch and start sending emails that will wow everyone.



agency responsive email template
Let’s make one thing clear; Agency is a MailChimp email template bundle that works for multiple businesses and projects. It contains many exceptional layouts to create fantastic newsletters for promotions, news and even educational newsletters. Keep in mind, it’s not always all about pushing products, you need to give your community something extra.

With the convenient online builder, you can fully style and modify the template, creating your unique version out of it. Of course, you can use it over and over again, even if you operate in different niches and industries.



neo mailchimp email template
Neo is a multi-purpose MailChimp email template builder for everyone. With its integrated editor, you can create custom layouts. Of course, you can take to your full advantage all the ready-made designs, too. Instead of doing all the heavy work yourself from scratch, have a convenient and user-friendly tool that will help your hammer out your brand-specific email templates in a small breeze. No need to have any prior experience either; with Neo, you can all build the right layouts for your target audience. Some of the features include Mymail, Campaign Monitor compatibility, drag, and drop editor and help document.



marion mailchimp email template
Marion is a contemporary MailChimp email template that quickly adapts to your needs. It does not really matter what your project or business is; Marion will assist you in creating the best possible email campaigns. Sending out newsletters should be fun and exciting. Not only that, but the email your subscribers receive should be highly clickable. This will help boost your open rates and click-throughs through the roof. With Marion, you can expect fantastic results with your emails. Also, when you introduce your creative spirit, you unlock even more possibilities. Marion includes over nineteen blocks which you can mix and match until the overall layout matches your heart’s content.



bolt mailchimp email template
If you are on the hunt for an all-around MailChimp email template, you need to take a peek at bolt. This powerful, beginner-friendly and fully adjustable email skin is an ideal fit for all your needs and requirements. It comes with a whopping collection of over fifty blocks. These give you the freedom to design and create unique and striking email newsletters. No email that you send out will be similar to the previous one. Of course, you want them all to follow your branding in the first place. For your information, bolt is compatible with all email service providers; just import the HTML and you are ready to roll.



kira mailchimp email template
Agencies, startups, small businesses, KIRA is the MailChimp compatible email template for you. In fact, with its modern and customizable layout, KIRA works with all sorts of different intentions. In other words, you do not need to limit yourself in any way, shape or form. Let the first email newsletter you send out be of the highest quality. Let it present your services, portfolio and brand in the best possible light.

With the drag and drop technology, beginners and pros can craft outstanding emails. Create such that will keep subscribers engaged each and every single time. KIRA is also entirely documented so you will never find lost. Even if you are setting up your first ever email campaign, you will still win. Besides, KIRA also comes with free support for any additional questions and concerns you might have.



candy mailchimp email template
Candy is a sweet treat when it comes to email newsletter templates. First and foremost, Candy is compatible with all the popular email service providers. This includes MailChimp, Aweber, iContact and Stampready to name a few. Moreover, Candy rocks a responsive and mobile-ready layout. It displays your stunning content on all devices like a dream. Besides, it is also perfectly in tune with retina screens and popular web browsers. Extra goodies contain changing background images, hiding and duplicating modules, documentation and an HTML version without tags. Start building your newsletters with confidence and keep your subscribers updated with what is hot.


Krit Mail

krit mail mailchimp template
Krit Mail is a MailChimp email template but it works with other ESPs (email service providers), too. This comes helpful when you are in the process of testing out different ESPs. It allows you to figure out which delivers your emails better. However, that is more advanced stuff already and might not fit you right off the bat. You have all sorts of different options and do not need to stick only to one for the rest of your life. Krit Mail is compatible with all browsers, ensuring that your emails always look beautiful and of the highest degree. You can also design and fine-tune the layout of your email and make it follow your regulations.



MailChimp is one of the most affordable and most easy to use email marketing platforms on the market right now, and with their free plan — anyone who has less than 2,000 email subscribers can enjoy the service of sending free email campaigns (up to 12,000 emails) to their subscribers. To best prepare your own campaigns it pays to look into the ways that you can design your email campaigns. The design is often the determining factor of how users are interpreting your message. Having a clunky theme/template can have detrimental effects on readers wanting to read your emails in full. Also, you could be losing out on things like click-through rates because of a lack of consistency in design colors.

Taking this into consideration, we have put together an amazing collection of free MailChimp email templates that are going to amplify your campaigns with solid design symmetries, whilst giving you top of the line features to make your emails stand out from the competition. All these templates are optimized for mobile design and are fully responsive. Don’t worry yourself about having to create a custom responsive design queries.

The MailChimp Inspiration Center is an epic resource to learn about the capabilities of modern email marketing, this resourceful page is packed with examples of how other media publishers and bloggers are using MailChimp to create stunning and flexible templates.

Email Marketing Templates for MailChimp

We sincerely hope that this collection of email marketing templates for the MailChimp provider was helpful. We hope that you meet your current needs for the stages that your business or project is currently in. Do not hesitate to give us feedback in terms of how you found this collection. Feel free to share an inspiring theme of your own in the comments.

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