The present and future of retail are online. About one in seven dollars generated in retail sales in 2021 is expected to come from e-commerce transactions. For companies that use Shopify to enable e-commerce, integrating the platform with existing tools is easy and can simplify the selling process.
Before the pandemic, industry analyst eMarketer said it expected e-commerce to account for about 13% of retail sales, but COVID-19 led the organization to revise its estimates. Not only will e-commerce sales swell to more than $900 billion this year, but they’ll account for nearly 16% of all retail sales in the U.S. alone.
How can merchants make sure the systems they’re using play nicely with Shopify, which is one of the easiest-to-use online sales tools around?
Check out the best 15+ Shopify integrations that will help you boost your productivity and simplify the selling process.
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Mailchimp Shopify integration
Mailchimp remains the 600-pound gorilla when it comes to email marketing, and companies that are already using the platform to manage their email campaigns can set up a series of Shopify integrations to power smarter workflows.
This integration powered by Mailmunch includes a free option, though the pro version, which is $25 per month, gives you access to a slate of cool features, including analytics, premium templates and custom domains.
Add Mailchimp forms to your Shopify store, including popups, scroll boxes and discount codes. Pro users can also enable powerful analytics that let you see which Mailchimp forms are your highest-converting ones.
QuickBooks Shopify integration
Integrating QuickBooks and Shopify is particularly useful for small organizations that don’t have well-staffed accounting departments. Many third-party integrations are available to connect the two platforms, with fees varying by integration provider.
But connecting the two apps can help sellers do things like sync their sales and inventory data with QuickBooks, see a summary of account balances and estimate sales tax owed. Removing the manual aspect of all these areas frees you up to focus on growing sales.
Amazon Shopify integration
Though Shopify is its own sales platform, it’s difficult to ignore the truly global reach that selling on Amazon can provide. Integrating Amazon and Shopify can help ensure your products get in front of as many people as possible.
This integration is supported by Shopify and comes at no additional cost. Join the two platforms to create new listings for your Shopify products on Amazon or link existing Amazon listings to your Shopify products.
And keep both platforms fully synced so you don’t run into any inventory or supply chain issues.
Klaviyo Shopify integration
Klaviyo’s robust text and email marketing platform is the go-to marketing tool for many online sellers, which means combining Klaviyo with Shopify is a no-brainer for teams that use both tools or are considering adding one.
There’s no additional cost for the integration, which can be enabled in just a few clicks on your Klaviyo dashboard. Users can sync their Shopify newsletter subscribers to a list in Klaviyo or enable web tracking in their Shopify store.
ShipStation Shopify integration
If you sell a physical product, getting it out to your customers quickly is of the utmost importance. ShipStation is one of the most popular fulfillment tools for online sellers because of its simplicity and effectiveness.
Integration ShipStation with your Shopify store to streamline shipping and fulfillment. Optional features include partial shipping, inventory count and in-cart delivery options. There’s no additional cost for the integration.
HubSpot Shopify integration
HubSpot’s marketing and sales platform is a perfect companion to Shopify. A HubSpot and Shopify integration can help sales and marketing teams streamline workflows, saving time and freeing up team members for more thought-intensive tasks.
Potential integrations depend on the type of HubSpot account you have, but the integrations themselves come at no extra cost.
Segment contacts based on which products your customers purchased or considered and create content just for them. Try analyzing your Shopify data, including products, customers and orders in HubSpot, or create content for customers who abandoned their carts to nudge them toward purchases.
Zapier Shopify integration
Zapier is one of the most popular third-party integration platforms in the world, enabling users to combine the power of tons of apps and programs. So far, Zapier has created Shopify integrations with more than a dozen platforms, including Google Sheets, Gmail, Wave, Airtable and Facebook.
Zapier’s costs are based on the number of integrations and sync speed. Prices range from $19.99 to $599 per month.
Update Shopify orders on a Google Sheets spreadsheet to show they’ve been paid, or share new Shopify orders with your team on Slack. Automatically sync new Shopify customers to ActiveCampaign, or create Trello cards from Shopify orders.
Etsy Shopify integration
Artists, craftspeople and others can connect with customers looking for a handmade product on Etsy. CedCommerce’s Etsy marketplace integration lets sellers use the power of Shopify to enhance the efficiency of their Etsy stores.
A basic account is free, with paid options ranging from $39 to $69 per month. Enable advanced product listings, sync sales, pricing and inventory in real-time, and personalize the order management experience.
WordPress Shopify integration
Whether you’re building your store from the ground-up or adding an online shop to an existing website, combining WordPress and Shopify is the best way to have the maximum amount of control over your web presence.
Shopify powers a WordPress integration at no additional cost beyond your monthly Shopify subscription, and setting it up can be done in just a few clicks. Create a standalone mini-storefront on your WordPress site, add the Shopify buy button, and customize the colors to make sure it’s cohesive with your existing branding.
eBay Shopify integration
eBay’s online marketplace has long been the go-to place for buyers looking for hard-to-find items, and in recent years, it’s become something of an Amazon competitor, with millions of new products coming online all the time.
Integrate eBay and Shopify at no additional cost to sync products, manage eBay orders and communicate with customers using eBay’s messaging platform. Users can list products and manage eBay orders without leaving their Shopify dashboard.
Walmart Shopify integration
Walmart launched its Marketplace service in 2009, allowing third-party sellers to list products for sale at Walmart.com, and the pandemic gave the platform a serious dose of fuel, allowing Walmart to compete with Amazon for third-party products.
So, for companies that are already selling on Shopify, integrating Shopify with Walmart Marketplace could be a no-brainer, given the vast reach of the world’s biggest brick-and-mortar retailer.
Marry Shopify and Walmart Marketplace via a CedCommerce integration that optimizes product listings and provides nearly real-time sync between the two services. The integration is free to install, though additional charges may apply.
NetSuite Shopify integration
NetSuite’s cloud-based financial reporting tool is popular among large organizations, and for companies that use Shopify to enable e-commerce, connecting the two could well be mission-critical.
Techmarbles’ NetSuite Shopify integration costs $99 per month, but users get a robust suite of tools for that price. Possible benefits include automatic inventory sync, easy configuration and real-time two-way auto-syncing.
Instagram Shopify integration
About 81% of people use Instagram to research products and services, which makes it a critical tool for the average seller. That’s why integrating Instagram and Shopify is a smart option for brands building their follower base on Instagram.
A free integration supported by Shopify lets you connect your Instagram account (and your Facebook pages, for that matter) with the e-commerce platform to promote your products, track ad activity and resolve customer issues.
Snapchat Shopify integration
Though Snapchat’s meteoric rise has cooled off in recent years, it’s still a popular way for brands to build their audience and engage potential customers. Businesses can create shoppable Snapchat ads by integrating the social media platform with their Shopify store.
The Snapchat Shopify integration is free to install, though additional charges may apply. Showcase your Shopify products to create engaging ads on Snapchat and target customers with Dynamic Ads to get the right product in front of the right person at the right time.
Google Analytics Shopify integration
Google Analytics is the go-to metrics platform for marketers, but it’s also useful for companies that sell products using Shopify. The integration may require a bit of tweaking, but there are many tutorials that can help you get the most out of both platforms.
Basic e-commerce tracking lets you see Shopify transaction and revenue data in your Google Analytics panel, while enhanced e-commerce tools let you see additional information about visitor behavior, which can give you needed insights into your customers. There aren’t any additional costs beyond your Google Analytics and Shopify subscriptions.
Facebook Messenger Shopify integration
Though it may be more famous as a way for friends and families to video chat, Facebook Messenger is also a great way for businesses to connect with customers in an instant.
Integrate Facebook Messenger with Shopify to let customers browse or buy your products directly through Messenger. You can even enable integrations that allow customers to get automatic order tracking and shipping updates. There’s no additional cost beyond your Shopify account.
Google Shopify integration
If you’re selling anything online, it’s impossible to avoid Google. After all, the search engine’s very name is synonymous with searching online, so making sure Google works well with your Shopify offerings just makes sense.
This Google Shopify integration is free to install, though additional charges apply, depending on your Google Ads budgets. Track campaign results and adjust Google Ads budgets in your Shopify admin panel, and even list products for free on Google in most countries.
Oberlo Shopify integration
Oberlo is a dropshipping app that is actually owned by Shopify, and by having the platforms join forces, you can get the best of both worlds. A free plan is available, though the $30 per month “boss” plan gives you access to the full slate of tools.
Find products to sell, populate your Shopify store with details and then have the listings optimized and ready for shoppers. This is especially ideal for brands that don’t want to worry about having to store physical products.
AliExpress Shopify integration
Source products from Alibaba, China’s largest e-commerce company, and share them with your audience via a Shopify integration. This integration is supported by Dropshipman, and plans range from free to $30 per month.
Potential workflow improvements include sourcing, shipping and labeling services, as well as bulk product importing into Shopify and frequent, automatic data sync so that inventories and prices are always aligned.
GDPR Legal Cookie Shopify integration
Keep your online store on the right side of international privacy regulations by using Beeclever‘s GDPR legal cookie Shopify integration. A free plan is available, and monthly costs range from $4 to $15.
Major features include fully customizable design so you can ensure that what users see fits your brand identity, Facebook Pixel and Google support, and default settings for opt-in and opt-out. Online shoppers will value the importance your store places on ensuring their privacy.
Shopify integrations FAQ
Do you have questions about integrating Shopify with other platforms? We’ve got answers.
Who does Shopify integrate with?
Dozens of possible Shopify integrations are available, and the best ones for your business depend on what your company does. That said, our favorites include Mailchimp, WordPress and Facebook Messenger.
How many Shopify integrations are there?
Well, how many online marketing, finance, advertising, content, design and sales platforms are out there? That’s the number of possible Shopify integrations, as the e-commerce platform is incredibly adaptable. So, chances are that no matter what online platforms you’re using for other business areas, Shopify will work well with them.
In summary: For brands that want to sell products directly to consumers, Shopify integrations can keep everything running smoothly
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