Google cache is as crucial to your website’s SEO as keyword research, image optimization, social media presence, among other tricks. You may have invested a lot of resources in improving your website’s design and appearance, but it still fails to attract enough traffic.
The simplest explanation for this occurrence is that the website may not have enough text for Googlebot to discover. And this is a must-have because what Googlebot discovers influences your site’s relevance and ranking. So, Google Cache is an essential component as it helps you know how Google bots view your website.
What is Google Cache?
In a word, Google cache is a snapshot or a saved copy of a webpage that one can retrieve from its original server. Search engines typically visit websites for indexing, and when they do, they store or cache each examined page for back-ups. The stored data’s objective is improving users’ experience by speedily matching their queries.
Google caching is vital because Google servers are usually faster than web servers. If you type anything on the Google search box, you’re likely to get the cached version faster than the actual page.
How is Google Caching Relevant to Your Website?
As we’ve already alluded above, you must make your website freely accessible Google bots for indexing. And the bots receive information about your site from the cached pages. When a crawler visits your website, it stores the Google snapshot in the web archive files to top it off.
As such, when a user searches a keyword, they get links that lead to original versions of different sites. For instance, if you’re a gaming enthusiast, you simply need to search “online casino games,” and Google will direct you to top gaming sites like the Book of Ra that offer lucrative bonuses like free 10 euro.
So it all boils down to crafting high-quality content. If you do so, Google’s rate for crawling and indexing your site will increase, leading to higher rankings. The end-users will also become regular visitors to your site since they’re assured of accessing the information they’re looking for in one way or another.
This is just the tip of the iceberg. Make sure to bookmark our page for more pointers on how to improve your website so that it ranks atop the search engine and attracts more traffic.